Muni Golf: Engage Your Customers!

There is a lot to be said for municipal golf courses that go above and beyond to engage their customers. Sadly, due to not knowing the true impact of a good customer engagement model, or even just ignoring the customer engagement tools already in place, very few municipal golf facilities are really engaging with their golf patrons.

Having monthly dialog with 2,500+ contacts in the muni golf sector really has it's advantages when it comes to our ability to see what's being done on this front, and what isn't. Just the other day, we were speaking with a company that creates mobile apps for thousands of golf facilities (your course may even have one), and they reported to us that the vast majority of these facilities rarely utilize the amazing functionality of the technology to engage their customers!  

Imagine already having a tool in place that can engage your patrons of upcoming events, facilitate games, raffles, or contests, or even pose survey questions... and then not using it. It may be hard to believe (or maybe not!), but this sort of tech, which is already in your customers hands through their smart phones, is just not being utilized to its max potential! Establishing a deeper sense of community at every chance goes a long way in creating brand loyalty.

Here's What You Need To Know:

- Increased engagement results in more revenue and happier customers
- Your outreach doesn't have to be (and shouldn't be) viewed as advertising
- Limited customer engagement diminishes your brand power
- If you think you're doing "alright" in this department, you're probably wrong

We're pretty sure Hallmark has no connection to golf, but we found this infographic on Customer Engagement helpful, and it may give you some ideas on what you can be doing to bolster your efforts. Please also let us know if you've found anything that works particularly well with your customer engagement efforts by clicking here; we love hearing from you all.

Timing is Everything

We realize that more often than not, everything comes down to timing, so when you're ready for us, we'll be ready for you and your golf course!

Please remember, we present webinars at no charge to administrators who oversee facilities looking to improve. If that's of interest to you, please tell us about your golf course byclicking here.

Sincerely,

Andy Staples, ASGCA